João was not only one of the most enthusiastic and invested hosts of my house concerts, but also changed my whole vision of how music can be done. His project, Amber Foil, is a global form of art, including a whole graphic, musical, cinematic and narrative universe, displayed through an extensive variety of media such as CD’s, posters, films, internet, photography. He has an extensive knowledge of how of social networks work. He uses it more to connect and share with other artists than to strictly promote his own project. He realized that even through social networking, there is far more to gain when you give attention than when you ask for it.